SEO tools are useful for optimizing websites, improving search engine rankings, and driving organic traffic. They help users uncover high-performing keywords, analyse competitors, audit technical issues, and track performance across platforms like Google and Bing. From free options like Google Search Console and Ubersuggest to advanced suites like Ahrefs and Moz Pro, these tools offer insights into backlinks, content gaps, site speed, and user behavior. A business does not need a huge budget to make a big impact. With the best free SEO tools, small businesses can attract organic traffic. Whether you are auditing a site, researching keywords, or optimizing content, these tools offer powerful features without the price tag. Here are some of the best free SEO tools you can use to boost your website’s visibility and performance.
1.Google Keyword Planner : A free tool offered within Google Ads that helps to discover relevant keywords and estimate their search volume, competition, and potential cost-per-click.
2.Ubersuggest : Get keyword suggestions, domain analysis, and backlink data.
3.Screaming Frog SEO Spider : To spot broken links, duplicate content, and missing meta tags.
4.MozBar : A Chrome extension that shows domain authority, page authority, and link metrics.
5.Yoast SEO (for WordPress) : Optimize your blog posts and pages with real-time SEO suggestions.
6.Ahrefs Free Tools : Offers scaled-down versions of premium tools like backlink checkers and keyword explorers.
7.PageSpeed Insights –: Analyse Core Web Vitals and performance metrics for any webpage.
8.RankMath SEO Plugin : Feature-rich WordPress plugin for on-page SEO and schema integration.
9.Bing Webmaster Tools : Similar to Google’s, with added insights for Bing-based AI search.
10.Google Search Console : Essential for tracking indexing, keyword performance, and site health.
11.Google Trends :Track keyword popularity over time and across regions.
12.Claude (AI Tool) : Free plan available for AI-assisted content creation.
13.Moz Link Explorer (Free Tier) : Check domain authority and inbound links.
Best digital marketing services in Kollam.